VP of Marketing search

Director

In Office / Remote / Hybrid

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As a premier provider of college admissions consulting, we empower students to unlock their highest potential and gain admission to the world’s most selective colleges and universities. Our expertise and results are regularly featured in major publications.About the Role:We deliver an experience that feels less like a service and more like a concierge partnership. Families trust us with one of the most important journeys in their lives, and we meet that trust with discretion, attention to detail, and the highest level of care - much like a 5-star hotel anticipates a guest’s needs before they even ask.As Vice President of Marketing, you’ll shape how our brand is seen and felt - from digital strategy, SEO, social media to content marketing, thought leadership, events, design, and beyond. Every campaign, every piece of content, and every visual should reflect the caliber and exclusivity of our work, while still feeling human, personal, and inviting.We are looking for a leader who can balance artistry and precision - someone who understands both the power of storytelling and the importance of flawless execution. You’ll guide our marketing team to create touchpoints that are not only effective but memorable, elevating our reputation as the most trusted, white-glove partner in college consulting.If you’re inspired by the idea of building a brand experience that feels as seamless and sophisticated as a luxury stay - while never losing sight of the people at the heart of it, this is the role for you.Experience & Expertise:● 10-15 years of progressive marketing experience, including leadership roles overseeing brand and digital strategy; luxury, education, hospitality, or professional services experience strongly preferred.● Demonstrated success managing multiple external agencies (creative, digital, PR, SEO) and integrating their efforts under one unified brand vision.● Proven experience developing and executing brand architecture strategies, especially across multi-brand or portfolio organizations.● Experience supporting brand integration post-acquisition, harmonizing positioning, messaging, and visual identity across entities.● Fluency in digital performance and analytics tools (Google Analytics, HubSpot, etc.), with an ability to interpret data into actionable insights.● Experience with content and thought-leadership strategy, including executive visibility, PR partnerships, and earned media.● Experience overseeing high-end creative production (brand videos, photo shoots, campaign collateral) preferred.● Experience operating within a private-equity-backed or multi-brand environment preferred.● History of building and leading small, high-performing teams - both in-house and cross-functional.● Strong executive presence with the ability to influence senior stakeholders, including C-suite, investors, and external partners.● Exceptional communicator who can translate creative vision into measurable business outcomes.● Known for sound judgment, grace under pressure, and polished presentation skills.● Comfortable serving as a public-facing brand ambassador through speaking, media, and partnership engagements.● Strategic yet hands-on - comfortable setting vision and reviewing the details.● Brand-obsessed with a refined aesthetic sense; uncompromising on quality.● Deep understanding of the luxury consumer mindset - how emotion, storytelling, and trust drive decisions.● Nimble and adaptable; thrives in an environment of growth, change, and evolving brand architecture.● Low-ego collaborator who values partnership and shared success.Responsibilities:To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.Agency & Partner Management:● Serve as the primary liaison for Brand/Creative, PR, and digital agency partners.● Define clear scopes, deliverables, and performance metrics for each partner relationship.● Review and guide creative direction to ensure alignment with brand standards.● Build a cohesive cross-agency workflow that ensures consistency, quality, and timely execution.Brand & Creative Leadership:● Evolve and protect brand identity across all channels.● Translate strategic business goals into compelling campaigns and storytelling moments.● Lead the development of high-impact content, from digital campaigns to editorial and experiential initiatives.● Partner with leadership to define and reinforce our unique brand positioning in the market.Digital Strategy & Performance:● Oversee website, SEO, paid media, and analytics strategies to drive awareness and qualified leads.● Partner with agencies to design and execute digital marketing initiatives that balance luxury branding with performance outcomes.● Define and track success metrics for brand visibility, lead quality, and market share growth, ensuring marketing outcomes align with company goals and client experience standards.● Interpret analytics to guide ongoing optimization and ROI measurement.Content & Thought Leadership:● Shape the editorial calendar and content roadmap, ensuring every piece advances our reputation as a thought leader.● Collaborate with leadership on media opportunities, speaking engagements, and partnerships.● Ensure that messaging and tone remain consistent, sophisticated, and human.Growth & Portfolio Integration:● Partner with executive leadership to support marketing integration for acquisitions and any future companies to be added to the portfolio.● Own the GTM strategies for the company, domestically, and internationally.● Lead tactical marketing execution across all channels (i.e. events, PR).● Support management in the strategy and execution with any business development partnerships/alliances.● Establish brand architecture frameworks to ensure clarity between parent and subsidiary brands.● Guide market-entry strategy, positioning, and launch communications for future acquisitions.● Identify shared resources, best practices, and cross-promotional opportunities across brands.Leadership & Collaboration:● Manage, mentor, and inspire a small in-house team while overseeing agency contributors.● Partner cross-functionally with Admissions, Partnerships, and Operations to align messaging and goals.● Own annual marketing planning, budget forecasting, and performance reporting in partnership with Finance and the Executive team.Compensation Range: $150k - 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